Amazon KDP Keywords Guide: How to Choose the Best Keywords

Keywords are one of the most important factors that determine how readers discover books on Amazon Kindle Direct Publishing. Choosing the right keywords can significantly improve search visibility and sales potential.

What Are Amazon KDP Keywords?

KDP keywords are search terms that help Amazon understand the topic of your book. When readers search for related phrases, Amazon uses these keywords to determine whether your book should appear in the results.

How Many Keywords Can You Use?

Amazon allows authors to add up to seven keyword fields during the publishing process. Each field can contain multiple words or phrases.

Choosing Effective Keywords

Keywords and Book Rankings

Keywords help Amazon match books with reader searches. Combined with strong sales performance, they can improve rankings within Amazon search results. Learn more in our KDP ranking guide .

Keywords and Categories Work Together

Keywords help readers find your book through search, while categories determine where your book appears in Amazon's browsing system. See our KDP categories guide .

Common Keyword Mistakes

Keywords and Marketing Strategy

Keywords play a central role in book discoverability and marketing performance. Learn how they fit into a broader promotion strategy in our KDP marketing guide .

Amazon KDP Keywords - Frequently Asked Questions

How many keywords does KDP allow?

KDP allows up to seven keyword fields to help readers find books in search results.

Do keywords help books rank on Amazon?

Yes. Keywords help Amazon match books with reader searches and improve discoverability.

What keywords should authors choose?

Authors should choose keywords that reflect reader search behavior and accurately describe the book topic.